Voices of Global FC Campaign
Kansas City’s Global Futbol Community is a nonprofit soccer club focused on education and upward mobility of refugees. GFC’s business model relies heavily on donor networks, and they regularly campaign for funding.
We created social media, email templating, and web & app marketing campaign for GFC. The Voices of Global FC concept was created as GFC’s narrative is heavily story-based. The voices of GFC’s community are what matter most to the mission of Global Futbol Community. We began with the idea of a thread connecting GFC’s members, and from there we evolved to echo the client’s request for more vibrant color and contrast with modern graphics. This campaign was a success and ultimately drew donors and web SEO growth to GFC.
An initial composition featuring Global FC participants. The threaded typeface is meant to represent connectedness within the community.
Playing around with the idea of connectedness and the thread of a soccer ball.
Voices of GFC campaign iconography.
A final campaign poster.
An email template was created for Global FC, which they use today.
An app interface was created for the Global FC organization.
The final campaign header for web and email purposes.
